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Story Boarding and Content Writing
We are sure you would agree with us that Writing is the most important skill. Now let us understand about the role and responsibilities of a Content Writer.
A content writer is a creative professional who understands how the major search engines work and what people are searching for when they visit particular websites. Their job is to ensure that their potential clients’ content is relevant, succinct, and easily understandable enough to create interest among consumers. The other objective it meets to answer any of their questions and possibly convert them to a Customer. After all, customer is King!
Content writers have a number of skills including:
Excellent writing skills
Impeccable spelling and grammar
Deep understanding of consumers and what motivates them online
Research, organizational, and learning skills
High comprehension of softwares like Microsoft Word and Google Docs
Familiarity with metadata and SEO best practices
Online marketing and lead generation
Formatting content
Additionally, content writers are passionate learners since they write about a variety of topics and types of businesses. Their ability to take complex information and turn it into easy-to-understand copy is an essential aspect of any project.
HOW CONTENT WRITERS WORK
Content writers work with their clients in order to determine how to bring the greatest possible benefit to potential readers. This requires thoughtful conversations between writers and their clients, plus extensive research to locate the best possible information. Being able to understand business models and the client’s overall goals are also important, so superior communication is always a necessity.
There are a number of different tasks that content writers tackle for their clients, including:
Core website copy
Blogs and news articles
Social media posts
Content for banners
Product descriptions
Case studies, whitepapers, and ebooks
Company biographies
Landing pages
Some content writers may handle more advanced tasks like preparing ad copy, technical writing, or explainer/video scripts. Others could have backgrounds in marketing, search optimization, journalism, business, or a number of other fields to make their services more comprehensive for their clients.
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